Swiss Marketing Day

The Swiss Marketing Day is the largest marketing event in Switzerland. The conference takes place every year in the beautifully located KKL Congress Center in Lucerne.

Frame Factory designed the stage design and the entire audiovisual packaging of the event. High above the stage of the concert hall designed by Jean Nouvel, five high-resolution screens describe a sail, enclosed by a 40 meters wide LED band. With the help of a network-controlled cluster, the content for all screens is rendered in real time and perfectly synchronized.

The project won the Gold XAVER Swiss Live Communications Award in 2008.

Marketing-Tag 2011 Main Opener