Direct Day

Once a year, Swiss Post invites its customers and partners to the Direct Day conference in Bern. The event features top-class speakers, and comes with a special theme every year. Frame Factory produced the screen design and various trailers and animations for several editions of Direct Day.

«Facts and Fakes - it’s true if we believe it»

To emphasize the smooth and sometimes slippery transition between fact and fake we worked with renowned close-up magician Pat Perry. We produced a main opening sequence and seven speaker openings showing astounding magic tricks where the truth quickly becomes indistinguishable from the fake.

Our tasks and tools

• Development of the audiovisual design together with the client and the director
• Design and production of various openers and animations
• Media server programming for the precise playback of all produced elements
• Tools: After Effects, Cinema 4D, Logic Pro